top of page


Hello, thanks for stopping by!


Based in the UK, I am Alicia, the creator behind Hook & Needle. Named after the tools used to create our products, creativity and passion are stitched into every piece you see. Whether you are a new mum or looking for a gift I hope we can help!



There really is no sweeter gift than a cute bunny, hat or pair of booties. The market for baby products has been continuously growing over the years, however, we couldn't help but notice a lack of handmade, eco-friendly gifts.


We wanted to create a range of high quality, natural baby products. Products that would withstand the test of time and be treasured for years to come.

Hook & Needle is built from a love of design. All of our products have been ethically crocheted with certified natural yarns, ensuring suitability for sensitive skin. We are a brand that believes in leaving the planet in a better place for our children. 

Thank you for taking the time to get to know us a little better. Why not join our newsletter to stay in the loop with exclusive sales and product launches. 




Growing up in Surrey, UK Alicia's creativity began when she was young. She's always had a love for design which has carried on throughout her life. 


After studying Graphic Design at University Alicia pursued a career in marketing, continuing crafting as a hobby. Although she loves digital design, crochet has become a passion, with the craftsmanship and beauty of each piece unique and special.


Launched in September 2020 Hook & Needle began as a small business venture. What began as basic crochet stitches, soon developed into clothing and so much more! We value your feedback and hope to continue to grow. 

bottom of page